“Grown with pride. Harvested when mature. Cut when naturally ripe and delivered fresh. From tree to tub, Blue Skies.” Producing the freshest, local juice’s in West Africa, Ghana, Blue Skies is a core memory of my childhood. Blue Skies is a digital branding project.

Creating a brand identity that represented those motifs were important to me. Following the companies ethos of “adding value to the source” my intentions were to create graphics that had a nurturing and playful element. A logo that was fresh, yet relevant to Blue Skies and illustrations that were engaging to children. At first glance, customers need to understand the authenticity of the ingredients.