MILO

Rebranding MILO’s new flavours “strawberry, banana, apple and blueberry”.

The goal was to create a design that encouraged younger children into drinking Milo’s nutritional milk every morning. My choice to personify animal characters and attribute specific emotions played out to my advantage. Every animal symbolises a unique emotion, branding each flavour. The Milo logo is now more perceivable with bright colours and a heavier font.