JACQUEMUS

IN A TANK

Created in Procreate, Adobe Photoshop and Affect Effects, this animation is a play on Jacquemus and Damien Hirst.

This advertisement takes the iconic Jacquemus "Chiquito" bag on a surreal journey, placing it within the context of Damien Hirst's famous shark tank installation. The playful animation features the bag dropping one by one into the tank, already occupied by the infamous shark.

This juxtaposition creates a surreal encounter, a play on Hirst's exploration of death and preservation in "The Physical Impossibility of Death in the Mind of Someone Living" (1991). It sparks a thought-provoking connection between the seemingly permanent nature of a luxury handbag and the inevitable cycle of life and death.

July, 2021

Accra, Ghanna

PERSONAL WORK